Appealing

I was reading this week's copy of The Week and was astonished to discover that:

  Brown appealed to voters last weekend

I felt that I had missed something, and not just any little thing but a huge upheaval in the British political landscape (I love the idea of the political landscape: I imagine moral highgrounds, clear blue water, emotional hiterlands and disputed centre-grounds all overhung by mountains of debt). However, reading onward I found:

to "take a second look at Labour"

Ambiguities are bound to infiltrate even the most careful prose and I suppose this one could only have been avoided by resorting to that obscure and arcane word "asked".

Who could resist that puppy-dog smile?