I'm going to Harrogate this Sunday to do
an event with the splendid Simon Garfield. It's at 5:30, and
tickets are available here. In honour of this occasion I shall repeat this old post on how Harrogate gave the world coffee.
So what does the opening of
La Belle Dame Sans Merci by Keats have to do with the world's largest chain of coffee shops?
O what can ail thee, knight-at-arms,Alone and palely loitering?The sedge is wither'd from the lake.And no birds sing. Give up? I thought so. You never were one for hard work, were you, dear reader? The connection is in the sedge.
Sedge is any kind of plant that grows on the banks of a lake or stream. More recently its meaning has dwindled to refer to plants of the
cyperaceae family; and, really, unless you're a water-vole, the only place that you'll have heard of it is in the Keats poem.
This takes us to a
suburb of Harrogate in Yorkshire with a small stream flowing through it. Here is a picture of that stream*:
You will notice the depressing lack of sedge. It must have wither'd, for there was sedge there once, as the suburb's name is
Sedge-stream, except it's not. Yorkshire was, a thousand and bit years ago, overrun by Vikings, so most of their place names are Scandinavian, and the Viking word for
Sedge-stream is
Star-beck.
Starbeck is only recorded from 1817 but it must have been around before because a) It has a Viking name and b) there were people there who had sex as early as 1379. This sex produced families, and those families were called, by a slight alteration in the name, Starbuck. Since 1379 two things have happened: the Quaker movement was founded and America was discovered.
The result of this double-catastrophe was that among the first settlers on
Nantucket Island was a Quaker family called Starbuck. Nantucket was a centre of the whaling industry and the Starbucks took up their harpoons and set off to seek their oily fortunes at sea.
Valentine Starbuck met the King and Queen of Hawaii and took them to London where they got measles and died. Obed Starbuck sighted a coral atoll in the middle of the Pacific which was later named
Starbuck Island in Valentine's honour. The point is that the Starbucks were famous whalers, which brings us to
Moby Dick.
Moby Dick is about a bunch of sailors having a whale of a time (
whale, in case you were wondering,
was early C20th American slang for a lot - whale of a job etc). The first mate of the whaling ship Pequod is called Starbuck, because the Starbucks were such prominent whalers.
Moby Dick, aside from having a vaguely amusing name, is a favourite with American schoolteachers, which brings us to Jerry Baldwin.
Jerry Baldwin was an English teacher from Seattle, who in 1971, along with a couple of friends, decided to start a coffee shop. He wanted to name it Pequod, after the ship in
Moby Dick but was shouted down by his partners who pointed out that
Pee is not a good syllable to have in a shop selling liquids.
So the others cast around for a local name and found that there was an abandoned mining town near
Mount Ranier called Camp Starbo. At this point Jerry Baldwin piped up and suggested a compromise. If he couldn't have Pequod, what about Starbucks,which sounds a little like Starbo and is a character in Moby Dick. They decided that this was a good name, and the rest is bad coffee.
And it all goes back to a sedge-covered stream in Yorkshire.
Gone fishin'
*Stolen from Flickr without a flicker of conscience.
I have a strange fondness for frequentatives, frequentative being verbs that happen frequently. So if you spark once, you spark. But if you spark frequently, you sparkle. If you crack once, you crack. But if you crack frequently you crackle. If you charge into somebody once wearing full armour and carrying a lance, you joust. If you do it all the time, you jostle. Burst, bustle. Jog, joggle. Tramp, trample. Scuff, scuffle. Prate, prattle. Wade, waddle.
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