In 1984 Western civilisation reached its apogee with the release of I Want To Know What Love Is by Foreigner. Glancing through the OED I found the answer:
love, noun, Any one of a set of transverse beams supporting the spits in a smokehouse for curing herring.
There are two nouns called love. There are also two verbs. To love can simply be a dialect synonym for to offer something for sale.
I fear that all the love I've ever received may have been based on a misunderstanding.
Well, look in the bloody dictionary, then.