Thursday, 10 July 2014

Harrogate and Moby Dick

I'm going to Harrogate this Sunday to do an event with the splendid Simon Garfield. It's at 5:30, and tickets are available here. In honour of this occasion I shall repeat this old post on how Harrogate gave the world coffee.

So what does the opening of La Belle Dame Sans Merci by Keats have to do with the world's largest chain of coffee shops?

O what can ail thee, knight-at-arms,
Alone and palely loitering?
The sedge is wither'd from the lake.
And no birds sing.

Give up? I thought so. You never were one for hard work, were you, dear reader? The connection is in the sedge.

Sedge is any kind of plant that grows on the banks of a lake or stream. More recently its meaning has dwindled to refer to plants of the cyperaceae family; and, really, unless you're a water-vole, the only place that you'll have heard of it is in the Keats poem.

This takes us to a suburb of Harrogate in Yorkshire with a small stream flowing through it. Here is a picture of that stream*:

You will notice the depressing lack of sedge. It must have wither'd, for there was sedge there once, as the suburb's name is Sedge-stream, except it's not. Yorkshire was, a thousand and bit years ago, overrun by Vikings, so most of their place names are Scandinavian, and the Viking word for Sedge-stream is Star-beck.

Starbeck is only recorded from 1817 but it must have been around before because a) It has a Viking name and b) there were people there who had sex as early as 1379. This sex produced families, and those families were called, by a slight alteration in the name, Starbuck. Since 1379 two things have happened: the Quaker movement was founded and America was discovered.

The result of this double-catastrophe was that among the first settlers on Nantucket Island was a Quaker family called Starbuck. Nantucket was a centre of the whaling industry and the Starbucks took up their harpoons and set off to seek their oily fortunes at sea. Valentine Starbuck met the King and Queen of Hawaii and took them to London where they got measles and died. Obed Starbuck sighted a coral atoll in the middle of the Pacific which was later named Starbuck Island in Valentine's honour. The point is that the Starbucks were famous whalers, which brings us to Moby Dick.

Moby Dick is about a bunch of sailors having a whale of a time (whale, in case you were wondering, was early C20th American slang for a lot - whale of a job etc). The first mate of the whaling ship Pequod is called Starbuck, because the Starbucks were such prominent whalers. Moby Dick, aside from having a vaguely amusing name, is a favourite with American schoolteachers, which brings us to Jerry Baldwin.

Jerry Baldwin was an English teacher from Seattle, who in 1971, along with a couple of friends, decided to start a coffee shop. He wanted to name it Pequod, after the ship in Moby Dick but was shouted down by his partners who pointed out that Pee is not a good syllable to have in a shop selling liquids.

So the others cast around for a local name and found that there was an abandoned mining town near Mount Ranier called Camp Starbo. At this point Jerry Baldwin piped up and suggested a compromise. If he couldn't have Pequod, what about Starbucks,which sounds a little like Starbo and is a character in Moby Dick. They decided that this was a good name, and the rest is bad coffee.

And it all goes back to a sedge-covered stream in Yorkshire.

Gone fishin'

*Stolen from Flickr without a flicker of conscience.

Monday, 30 June 2014

Leatherbound Hidebound Competition

The Elements of EloquenceJust  a link today to this article what I wroted in the Independent on Sunday, summarising my views on bookshops.

Also and moreover, there is a competition on to win a leatherbound copy of The Elements of Eloquence. There are only twelve of these in the world, and I have two of them. If that weren't enough you also get £20 of book tokens. All you have to do is to tweet a photograph of The Unknown Unknown in front of an independent bookshop and add the hashtag #IBW2014. You may do this any time until the end of August.

By the way, the origin of the word hidebound is that if cattle (or humans) are underfed, their flesh becomes very tight on them, so tight that they have difficulty moving. Thus a cramped and unmoving mind has hidebound attitudes.

Saturday, 28 June 2014

The Unknown Unknown

The Unknown Unknown is out today. So scamper down to your nearest independent bookshop and buy a copy. It's only £1.99.

For myself, I'm off to give a talk in Wisley in Surrey at 3pm.

Tuesday, 17 June 2014

On Tour with George Villiers Duke of Buckingham

To business. The Unknown Unknown comes out in independent bookshops at the end of next week, enticingly priced at £1.99. I think it comes out in other bookshops and things in September. To celebrate I shall be doing a little tour. The dates are as follows:

Saturday 28th June - RHS Garden Wisley in Surrey
Tuesday 1st July - JaffĂ© & Neale, Chipping Norton
Wednesday 2nd - Foyles Charing Cross Road for the Great Bookshop Debate
Thursday 3rd - Mostly Books, Abingdon
Friday 4th - Red Lion Books, Colchester
Saturday 5th - David's Bookshop, Letchworth

Do come along and say hello.

Last week I did a small, private tour of my own commemorating my favourite London street namer: George Villiers Duke of Buckingham.

George Villiers Duke of Buckingham owned a very valuable bit of land just off the strand next to Charing Cross. In 1672 he sold it to developers, but he made a condition of the sale that his name be commemorated for ever in the streets.

So there was George Street. The name has since been treacherously changed to York Buildings, but George Court remains. Here's proof.

But that wasn't enough for George Villiers Duke of Buckingham. He wanted his surname out there too. And so, running from Charing Cross to Embankment:

Which all Londoners know to be the home of Gordon's wine bar. But that wasn't enough for him, he wanted the Duke bit out there too. So the made Duke Street. Unfortunately this is now called York Buildings, but it was there once. And then he wanted Buckingham Street, and he got it.

But none of this is what makes me love the chap. So far, it's just been a little bit egotistical. That's all. Nothing really fun. George Street, Villiers Street, Duke Street, Buckingham Street. I can almost see him pointing out to the urban planners that his name was not, absolutely not, George Villiers Duke Buckingham.

Oh no.

His name, and the world had better remember this, was George Villiers Duke OF Buckingham, goddammit. Never forget the Of. And hence the best street name in London. A name so good, that even though the philistines at Westminster Council have changed it, they still have to keep the original mentioned on the sign.

Here is a photo of me at the end of my pilgrimage, my tribute to a man who cared enough to preserve his own prepositions. Here is me in Of Alley.

Those tour dates again:

Tuesday, 10 June 2014


Intergalactic hollandaise
Just one of those very simple ones I'd never noticed: saucers were originally meant to contain sauce. It's so obvious once you see it, but I had never seen it before.

They've been used to support cups only since the early eighteenth century.

This also means that flying saucers are for huge, alien foodstuffs to be dipped into.

Tuesday, 20 May 2014

School - Holiday

School means holiday. Or, at least, it used to.

Back in Ancient Greece, the Ancient Greeks divided their ancient days between work and leisure. Work meant war-fighting, olive-oil-making, and pederasty. Leisure meant reading philosophy, discussing poetry, and pederasty. And the Ancient Greek word for leisure was skhole.

The Romans took up the word schola, which again meant a break from work, and again therefore implied a lecture or a bit of reading or something... well scholarly. And by the time the word had got into Old English as scol, it meant nothing else.

So school meant holiday.

A school of fish, by the way, is unrelated to the scholarly school, but closely related to shoal.

I shall be in Salisbury a week on Saturday (31st) talking to the wonderful David Marsh as part of the Salisbury Festival. More details and tickets are to be found here.

A plaice at a good school