Their army-shouts or sluagh-gairms did not have the desired effect and the English language spread by spear-point and sword into all but the boggiest parts of these rainy islands. Sluagh-gairm was anglicised to slogan and taken up by politicians and plutocrats, cabinet ministers and corporations. Yet, I still like to think of the advertising executives and PR girls girding up their kilts, shrieking their slogans, and running to their brave and selfless deaths.
Sunday 26 September 2010
Slogan
Their army-shouts or sluagh-gairms did not have the desired effect and the English language spread by spear-point and sword into all but the boggiest parts of these rainy islands. Sluagh-gairm was anglicised to slogan and taken up by politicians and plutocrats, cabinet ministers and corporations. Yet, I still like to think of the advertising executives and PR girls girding up their kilts, shrieking their slogans, and running to their brave and selfless deaths.
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I like to think of them doing that too. Would save us all a lot of trouble and we could just get on with life.
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